our ideas

EFFECTIVENESS

INTELLIGENCE

STYLE

our ideas
The kitchen. The heart of any home. Where the best parties end up and where the world is put to rights over a perfect roast. It's why we create appliances that fit seamlessly into your life. Beauty and brilliance, technology and style. Browse our freestanding and built-in collections of stylish cooking, dishwashing, laundry and refrigeration appliances. We've got something to suit every taste, space and vision.

A new product Experience
Not only washing cycles, but fabric wellness solutions, more than just food preservation, it’s the ideal atmosphere for food, not only automatic cooking programs but the best ways to exploit creativity in the kitchen. Thanks to our expertise and a continuous research and development, we offer intelligent and quality appliances which guarantee excellent results in order to exceed consumer expectations for a new and rewarding home experience.

Product innovation
What makes us really unique is our deep knowledge and understanding of consumer needs. This allows us to create breakthrough innovation that changes the way people interact with appliances and to provide a superior level of performance that enriches home life.

Eco thinking
Intelligence also means new technologies aimed at reducing energy and water consumption. Our appliance innovation ensures excellent results, while allowing you to conserve precious resources and not waste energy.

Functional design
Our design represents the ideal balance between consumers’ needs and what we want for them. It is not just the expression of a unique, distintive style but a continuous pursuit of functionality: ergonomics and innovative ways to easily use our appliances.

Quality in details
The workmanship and elegance in every detail generates a harmonious and deeply satisfying style, giving prominence to new features that suggest new approaches to everyday life, helping making it more unique, congenial and familiar.

Superbrand. Trusted Brand. An award winning brand.
Good to know we look as good on paper, as we do in your kitchen.
A century might be up since we started making appliances, but you can be certain that Hotpoint isn’t resting on its laurels. We have had a hard-earned reputation to build on – putting innovative design, advanced technology and our own evolving style into millions of homes. Being the best in our field for reliability, quality and distinction will always be our goal. It's given us an award winning status that many aspire to.
In many ways, our success has grown from staying close to our values at the heart of our brand … Intelligence, Comfort and Style. It's easy to see why we have been voted 'Britain's Most Trusted Brand of kitchen appliance' for the 11th year running*.

*Readers Digest Survey 2011. Data based on UK statistics