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Hotpoint has been awarded Superbrands status for 2016, for the 7th time. Confirming Hotpoint as one of Britain’s most iconic household names, Superbrands is part of a global business operating in over 50 countries and commissions independent research to identify the UK’s strongest brands, as voted for by marketing experts, business professionals and thousands of British consumers.
Hotpoint’s mission is to make life at home easier. Whatever the need, Hotpoint has developed a product tailored to it. From small to large appliances, freestanding or built-in, Hotpoint’s range of products deliver outstanding performance through a combination of innovative technology and stylish design. Superbrands state that all Superbrands have established the finest reputation in their field, offering customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise. Voters are asked to judge brands on quality, reliability and distinction.
Ian Moverley, Brand Communications Director, for Hotpoint, commented: “We are extremely pleased to announce that Hotpoint has been awarded Superbrands status again for 2016. This accolade demonstrates Hotpoint’s commitment to providing consumers with high quality and reliable products, and it is a real achievement to be recognised for this. Hotpoint is dedicated to investing in the development of efficient appliances that makes consumer’s lives easier, and we are incredibly proud that both an expert panel and UK consumers have identified this over our competitors.”