​Hub of the home: British Kitchens play host to the biggest decisions in life​

  • New research has found that Brits make life's most important decisions in their kitchens
  • The average homeowner makes 208 important decisions in domestic life while in their kitchen each year
  • Career moves, money talks and relationship chats were all cited as being hosted in the hub of the home
  • Kids make the kitchen fun with 60% of those surveyed saying they enjoy cooking with their little ones

Research into the home lives of 2,000 people, uncovered the kitchen as the hub of the home, with four in ten saying it's the most likely room to play host to ‘family meetings'. Of the 2,000, one in ten made the decision to have a new baby in the kitchen while one in four decided on a career move and almost a fifth chose to put their house up for sale.

Hotpoint has identified the kitchen as an integral part of family life, with almost half of respondents saying it was the best place to have honest chats with their kids and over half saying they enjoyed it when their kids helped out with the cooking. 89% of them went on to say they spend between 15 minutes and one hour a day doing activities with the kids in the kitchen.

The kitchen also provides a space for Brits to express themselves and relieve daily stresses, with exactly a third of people saying they felt their cooking was a reflection of their personality and 23% believing their cooking would say more about them if they improved their culinary skills and creativity.

It's also the room where parents and children open up to one another best, with almost a half citing that it's where they could have heart to hearts without being distracted, and over a quarter naming the kitchen as the place they do their best thinking. This extended beyond family time with over half of those polled saying they always gravitate to the kitchen at parties.

Lisa Faulkner, Hotpoint brand ambassador, commented:

"With today's hectic lifestyles, it's important to have a central place where people can relax, socialise and get creative; for me this is in the kitchen. I love cooking with my daughter and she enjoys getting involved. Using Hotpoint products makes it easy and allows me to focus on what's important; enjoying time with friends and family and chatting about those all important life decisions"

Commenting on the findings, Hotpoint's Brand Communications Director, Ian Moverley added:

"We know that the kitchen has risen to be the hub of the home for many reasons, be it family time or the chance to get creative. Having the right equipment ensures that time in the kitchen is enjoyable and stress free and gives people the tools they need to feel confident in their cooking ability. Hotpoint's range of innovative appliances provide great results time and time again meaning time in the kitchen is always fun."

The ten biggest decisions made by Brits in their kitchens

  1. A career move or new job
  2. Where my relationship is going
  3. Whether to extend the home
  4. How to budget/manage bills
  5. Thinking about an argument or dispute
  6. Decorating/ home improvement plans
  7. How to discipline a child
  8. Whether to move/put the house up for sale
  9. Working out what school the children will go to
  10. Deciding whether or not to have a child/another child

*Research conducted by OnePoll on behalf of Hotpoint - July 2015

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