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THE WAY WE CARE

At Hotpoint, we believe no food should be wasted. Food should be well preserved, cooked and recycled - dedicating time & effort into its preparation, cooking our favourite recipes with care & attention, to enjoy with the ones we love. Hotpoint promotes Food Care Culture for a happier, healthier and more sustainable food journey. Our new campaign shows that some food may be left until last, but it certainly shouldn’t be lost. We’re even working with the one & only Jamie Oliver to inspire with delicious dishes created out of those last & almost lost foods in your fridge, so you don’t throw it away!

FRESH THINKING FOR FORGOTTEN FOOD WITH JAMIE OLIVER

OUR MISSION TO TACKLE FOOD WASTE

Today, one third of all food produced for human consumption is either lost or wasted, and by 2020 this is predicted to rise to 40%. In Europe alone, 88m tonnes of food goes to waste every year.
We can all do more to take on this challenge. Food Care Culture is a more considerate approach in our every day decisions to help reduce food waste.

DAY 1 TECHNOLOGIES - KEEPING YOUR FOOD FRESH FOR LONGER

3-IN-1 DRAWER

One drawer, three options, for ultimate day 1 food freshness

Cool hot food down from 70°C to 3°C extra-fast with a blast of cool air. Alternatively,
gently defrost food, protecting its taste and texture. Chilling your food just above freezing temperature is perfect for storing fresh meat and fish.

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ACTIVE OXYGEN

Always enjoy a fresh smelling fridge.

Active Oxygen removes bad smells,
such as strong cheeses, and keeping
bacteria at bay to keep your food
fresher for longer.

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PRECISION TEMPERATURE CONTROL

A precise and stable temperature control to preserve fresh food.

Cool air
is distributed throughout the fridge cavity to create a constant
temperature, keeping your food perfectly fresh for longer.

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KEEP YOUR FOOD FRESHER FOR LONGER

Your shopping is a value to defend. Take care of your food by preserving its original characteristics longer.
It 's a fresh way of thinking and not only is it important for your health... less waste is good for the environment too.

OUR MANIFESTO

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