Why you need to try Hotpoint’s Pizza 310°C oven technology

The UK is a nation filled with pizza lovers, with Mintel’s UK Pizza and Italian Restaurants Market Report 2024 revealing that 65 per cent of UK households ordered a takeaway or booked a table at a pizza or Italian restaurant during 2024 alone.

With BBC Bitesize’s research also finding that over 75 million Instagram posts have the hashtag #pizza, we sure do like to talk about having this food too.

Pizza continues to be one of the nation’s favourite dishes, which is why we developed the dedicated Pizza 310°C programme – which helps you achieve that perfectly crisp base and deliciously results at home, just like your favourite takeaway pizza.

To get the best results when making pizza at home, high heat is key. A hotter oven helps you avoid a soggy base, melts the cheese evenly, crisps up the crust and cooks your toppings to perfection.

The challenge? Most standard electric ovens only reach around 250°C, while specialist pizza ovens can go well above 300°C – which is where many home ovens fall short.

You may think at this point that the solution will be to invest in a standalone pizza oven. However, there are a few reasons why this might not be the right fit for your home.

For one, pizza ovens can be expensive, especially if you’re only planning to use them occasionally. Budget constraints often make it hard to justify the cost.

Space is another factor. Large outdoor pizza ovens need a good amount of garden space and aren’t ideal for smaller homes. Portable pizza ovens may seem like a good alternative, but they still take up valuable worktop space in your kitchen when not in use.

When you are next hosting a pizza night, make sure to follow these steps to deliver delicious food to all your guests:

1.     If your oven doesn’t have the pizza programme, cook it on a pizza stone, as these items are designed to gradually release heat after absorbing it.

2.     Preheat your oven and pizza stone for between 20 and 30 minutes before you start to cook a pizza, so that the appliance can reach the perfect temperature.

3.     Do not use too many wet ingredients on a pizza, as this can result in soggy results.

Try to avoid opening the oven door during cooking, as it lets heat escape and causes the temperature to drop, which can affect your results. If you are ready to purchase one of our ovens with Pizza 310°C, make sure to sign up for our newsletter. If this is the first time you have ordered directly from the Hotpoint website, doing so will see your new appliance being delivered for free by our dedicated home delivery team.